![]() Further, we discuss how our experience informed the design of a new blockchain-based naming and storage system called Blockstack. We present various challenges pertaining to network reliability, throughput, and security that we needed to overcome while registering and updating over 33,000 entries and 200,000 transactions on the Namecoin blockchain. In this paper, we describe our experiences operating a large deployment of a decentralized PKI service built on top of the Namecoin blockchain. As the technology is relatively new and evolving rapidly, however, little production data or experience is available to guide design tradeoffs. In theory, many decentralized systems can be built using these blockchain networks, such as new, decentralized versions of DNS and PKI. Users can register human meaningful names and securely associate data with them, and only the owner of the particular private keys that registered them can write or update the name-value pair. This brand gives us the united banner we can all fly under together as we do our part to accomplish the mission of building a user-owned internet on Bitcoin.Blockchains like Bitcoin and Namecoin and their respective P2P networks have seen significant adoption in the past few years and show promise as naming systems with no trusted parties. We see the brand as both a practical tool for the ecosystem as well as a celebration of the incredible community that has mobilized in support of the project over the years.Īs we move forward, we invite the community to share in our collective story-telling by using this cohesive branding system. The Stacks brand was built from the ground up to serve an ecosystem use case and makes it easy for community leaders, entities, and supporters to remix and customize assets for a wide range of use cases while remaining true to a unified brand. While the company brand and logo for Blockstack PBC have naturally been used to represent many things about the ecosystem to date, the Stacks brand system was designed to communicate all that is the Stacks ecosystem, not just one company. This branding kit is a resource for the Stacks community and ecosystem. The Stacks blockchain and Stacks (STX) cryptocurrency are the fundamental building blocks upon which a vibrant ecosystem is growing and now we have a brand that unites it. After lots of quality time spent with all of you in brainstorm sessions, several engagements with experts, and relentless testing, we’re thrilled to unveil the brand system for Stacks. Over the past few months, we have been working with the community to establish branding that visually captures the spirit of the ecosystem. Amid ongoing decentralization, it’s essential to have something that helps readily identify and visually unite the ecosystem. As we forge ahead and welcome new people, we want to make sure that the Stacks ecosystem stands out, and it’s immediately clear what the mission is and how people can contribute. The various parts of the ecosystem and how they connect have naturally become harder to follow in the process. What started as the Blockstack project came to represent a vibrant community and ecosystem, including several independent entities, the Stacks blockchain, the Stacks cryptocurrency, and more. ![]() We’re proud of our thriving community and couldn’t be more excited about the future, especially with Stacks 2.0 soon bringing apps and smart contracts to Bitcoin. It’s all about Stacks! Today, we’re excited to introduce the Stacks brand, including the first Stacks logo and a complete design system tailor-made to be used by all of us working together to build a user-owned internet.
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